Author Archives: manish

World Tea & Coffee Expo – 20th Oct – 22nd Oct 2016 – Mumbai

4th Wtce Header 1Braincloud India and IBS Global Consulting support “4th World Tea & Coffee Expo™ 2016”

The World Tea & Coffee Expo was launched in 2013 to offer an organised avenue for all the industry stakeholders to come together under a single roof for networking, business expansion and ideas exchange. Cutting through a plethora of food and food processing shows and focusing purely on the tea and coffee segments, the Expo has established itself as the official Industry show with just three editions under its belt.

“Manish Behl founder of Braincloud and Lead consultant of IBS Global Consultants says that “4th World Tea & Coffee Expo™ 2016″ offers a great opportunity to Indian and International food and beverages companies to showcase their product and services to growing Indian Market”

Show Highlights: More Country pavilions & Buying delegations from Dubai / Iran / Russia, Nepal and many more planned. This expo is the catalyst for companies to expand presence in India .Launch of latest technology and innovative products/retail chains, Bulk Orders, Appointing of Distributors or Exporters at Expo ensures substantial interest from potential business associates with display of International and Indian innovations, the Expo will determine trends related to the entire spectrum of the Hot Beverage sector

Additional Activities: B2B match-making, Workshops & Championships, a High Level 2-day Conference by Industry leaders, academicians and policy makers, export/import guidance kiosks, Knowledge zone etc.

Show Dates: 20th Oct – 22nd Oct 2016 (Thu – Sat)

Expo Location: Bombay Exhibition Centre (NSE), Goregaon East, Mumbai, INDIA

Exhibition Hours:       Thursday, 20th Oct 2016 – 10:00 am – 6:00 pm

Friday, 21st Oct 2016 – 10:00 am – 6:00 pm

Saturday, 22nd Oct 2016 – 10:00 am – 5 pm

Seminar / Conference Hours: Thursday, 20th Oct 2016 – 12:00 pm to 2:00 pm & 2:30 pm – 5:00 pm

Friday, 21st Oct 2016 – 11:00 am to 1 pm and 2:00 pm – 5:00 pm

Workshop/Demo Area Hours: Saturday 22nd Oct 2016 – 11:00 am to 2.00 pm & 2:30 pm – 5.00 pm

Previous Show Results: 2015 total attendance included 52 exhibiting companies from 7 countries and over 3200 Trade Visitors. Supporters: Tea Board of India, Federation of Indian Tea Traders Association (FAITTA), Bombay Tea Traders Association (BTTA), SME Chamber of India, Confederation of Indian Small Tea Growers Association (CISTA), Dubai Multi Commodities Centre (DMCC) Iran Tea Traders Association and Rwanda Development Board.

Exhibitor Profile Attendees/Visitors
Tea & Coffee Manufacturers & Brands, Machinery MFRs & Packaging companies, Tea & Coffee Dealers/Exporters/Importers, Tea / Coffee Vending Machines Manufacturers, Roasters And Blenders, Flavored Beverages Manufacturers, Manufacturers of Equipment & Appliances, Raw Materials Suppliers & Manufacturers, Retail Café Chains / Franchisors, Processors & Processing machinery MFRs, Milk & Milk Products, Sugar & Sugar substitutes/Artificial Sweeteners, Tea & Coffee Accessories manufacturers, Service Providers & Others Tea & Coffee Distributors/ Retailers/Wholesalers, Hoteliers/ Institutional Caterers, Restaurateurs & Café Owners, Airlines, Importers & Exporters, International Delegates & Buying Teams, Trade Buyers, Hotel Supplies Dealers, Mass Grocers/Supermarkets/Malls, Purchase Managers of Large Offices & Retail Chains, Packaging professionals, F & B/Catering Managers, Dieticians / Nutritionists / Food Professionals, Chefs & Cooking Experts, Tea & Coffee Aficionados and General Visitors.

Branding/ Promotions Strategy: WTCE has developed an aggressive GLOBAL marketing campaign designed to attract the largest number of buyers. Attendees include decision makers and influencers.

Estimated Industry Participation: 5,000 (80% from India and balance from overseas)

  • Clientele : Aspen Projects India Ltd, Ahinsha Chemicals Ltd, Bry-Air (Asia) Pvt. Ltd, Emmppe Associates, Tea Board of India, Lochan Tea Limited, Variety Food Products, Distribution Co. Pvt. Ltd, Golden Tips Teas, National Innovation Foundation, Shrinath Rotopack Pvt. Ltd, Clearpack India Pvt. Ltd, Manjushree Plantations Limited, Sunshine Tea, Tamilnadu Tea Plantation Corporation, Saraf Trading Corporation Pvt. Ltd, Tee Pack Speziolmoschinen Gmblt Co. Kg, M/S. Hira Lal Ashok Kumar, Bombay Tea Trade Association, Swiss Pac Pvt. Ltd, Indiamart.Com, Trade India.Com, Tetrahedron Beverages Pvt. Ltd, Darjeeling Tea Association, M. Kantilal & Co, Four Square Media Pvt. Ltd, Trade4india.Com, L. B Associtates Pvt. Ltd, Max Worth Trading Co, Iron Buddha, Prabhat Dairy Pvt. Ltd, Kanak Security Solutions, Dph Inter National Gmbh, Grainpro Usa Hires, Kebun Rimau Sdn Bhd, Lavazza, Ace Industries, Aeropress India, Amar Tea Pvt Ltd (Society Tea), Aum Agri Freeze Foods P Ltd, Coffee (Hindustan Unilever Ltd), Control Union Certification P Ltd, Dcpl Life Science Pvt Ltd, Dubai Multi Commodities Centre, Evergreen Dooars Tea Pvt Ltd, Eversys Of Switzerland, Federation Of All India Tea Traders Associations(Faitta), Federation Of India Export Organizations(Fieo), Flavourtech Pty Ltd, Australia, Girnar Food & Beverages Pvt Ltd, Lipra Nutriscience, Madhu Jayanti International Ltd, Mohani Tea Leaves Pvt Ltd. Neel Beverages Pvt Ltd, Rwanda Development Board, Shreeji Screen & Filters Pvt Ltd, Sussegado Coffee India Pvt Ltd, T.M.E Srl, Italy, Teamac S.R.L, Italy, Tirupati Products, Umang Special School, Koya Traders & Manufactures Lld., Sira Impex Pvt. Ltd, Gourmet Treats, Neel Beverages Pvt. Ltd, Brite Automation, Sterling Agro Industries Ltd, The Coffee Company, Ace Industries, Golden Tips Tea Company Pvt Ltd, Varietea Food Products Ltd, Makaibari Tea & Trading Co. Pvt. Ltd, Simla Tea Company Pvt Ltd, Organic Small Tea Growers Association, Assam, Avkash International, Rangpur Tea Association Ltd, Umang Special School,Ccl Products India Ltd, Café Coffee Day, Vidya Herbs Pvt Ltd, Shree Vardhman Jivdaya Kendra, Leo Retail Concepts, M Kantilal & Co, Atharva Agro Organics, Nilkamal Ltd, Deesha Tea Endeavours P Ltd,Coffee Board Of India, Jim Trade, Prajakta Technology Pvt. Ltd. – Udyogprerana, Cista, Global Fairs And Media Pvt. Ltd.,Lolita Coffee Colombia, Instantina Ltd Uk, Hva Foods Plc Srilanka, Tea Talk Pvt Ltd Srilanka, Reviva Tea Pvt Ltd Srilanka, Srilanka, Buhler India Pvt. Ltd. Germany, Trade Agency – Vietnam Embassy In India Vietnam, Techknow Enterprise Inc Usa.

Contact: Mr. Manish Behl  +91 9819029220

Email : or



It is so wacky that how 1.25 Billion people can’t control the mighty power of insignificant product like ONION? The Small red bulb has power to bring down the government to its knees, be it BJP or Congress, it does not differentiate. We have seen governments crashing in year 1980, 1998 and 2010 mainly due to onion shortage. 

Year 2015 onion prices rocketed to the level of Rs.100 per kg which  never ever seen before.

It is very easy to blame the infamous channels because world believes it easily.  Same is the story of Shortage of onions in India.  It is easy to blame it on bad weather and nefarious network of small onion Traders. But the real masterminds of this game enjoy this shortage havoc from their well-guarded positions. 



The knee jerk reaction of government is to ban the exports and raid onion traders. Which simply leads to unreliability of Indian exports in international markets and dissuading of small onion traders to exit the onion trade.

Government tries to controls the prices through various measures by setting Minimum Export Price’ (MEP) and including onions in the ‘Essential Commodities Act’ while reducing stock holding limits. But all such measures fail to pay any results when it come to the real shortage. 


IMG_0018The Demand and supply situation do cause the volatility but we cannot put entire blame on onion trader. There is constant increase in demand for onion in the country which means the production has to increase in line with the demand.

When the onion season begins the prices for onion dips to the level of Rs.2 to Rs.7 per kg in the local mandi’s and these prices are way lower than the cost of growing onions. One of the farmer commented “When we don’t get the fair price for our crops than why should we grow them in first place”.

In order to control situation Government do take stop gap measures of  abolishing Exports and Raid onion traders. But  these sudden measures taken by the Government has major issues . In both the cases it discourages farmers to grow Onion because there is no mechanism to check the price fall when there is over production. It also discourages small onion traders to trade in Onion.  This also effect the Exports of Onion from the country .

Both the conditions are not favourable of consumers as it leads to price instability.

Maharashtra being the  biggest producer of Onions in India and Lasalgaon – Nashik District  is the largest hub of onions in Asia which contributes 80% of the total onion export of the country.



Growing population, fuelled with increase in per capita income is pushing the nation wide demand for good quality onions. Onion is King of all the vegetable, which can’t we replaced with any other vegetable, which leads to completely tenacious demand for onions. 

Per capita consumption of onions across all of India has been increasing due to many reasons including lifestyle changes. In l 10 years consumption of onions boosted to 40% in rural India and 20% in urban India. But the production has not increase in India to that degree. 

“The question lies who is getting benefit from this price volatility?”


As per world ranking Onion stand as the third most important vegetable. China is number and India stands second in the global production with 18 million tonnes annually 20% of global production.

Onion Export from IndiaIndia exported about 12.5 lack metric tonnes of onion in year 2014-15 which is on an approx. value of Rs.2300 crores. Last year it was about Rs.3177.00 crores 

onion world


No preparation is complete without onion in India. Be it rich or poor every household consumes onion so one can imagine the significance it carries.












The four major states which produces the onion Maharashtra, Madhya Pradesh, Karnataka and Gujarat.

Maharashtra tops to in the production and controls the balance of onion supply in the country. 

Sowing and harvesting of onion is done twice a year. Once in  Kharif which harvested between September to Jan and Rabi which is harvest between March and June. 

prices fluctationThe Rabi crop comprises approximately 60% of the total production which is available till October November and also for exports.   Prices are hiked mainly when the Rabi crops fails . 

Due to this harvesting pattern we have seen the prices fluctuating to dangerously low or unrealistic high.  

In 2015 alone prices swayed in retail market from Rs.10 to Rs.100 per Kg, this kind of fluctuation is not seen in any other commodity.










Even after being a significant player in the world the per hectare yield in India is lowest in the world.

Farmer in onion cultivation face various challenges which are very unique to India alone.

So the problem looks like this

  • Poor Productivity
  • High prices for good quality seeds
  • Abnormal occurrence of pest and diseases
  • High cost of quality fertilizers and pesticides
  • Irrigation and cultivation problems
  • Poor post harvest management
  • High moisture stress.
  • Short rains or disproportionate rains
  • High cost of Transportation
  • High volatility in prices making it a precarious crop
  • Prices and Supplies controlled through AMPC markets 
  • High charges by AMPC commission agents and  traders
  • Prices controlled by the Mafia and Cartels 

Due to such a problem farmers get discourage from intensive production and Good Farming practices, which leads to lower productivity and unrest among the farmer and traders.


golden Harvest

Encouraged with last years results farmers have diverted the cropping of other cash crops towards the onion cultivation hoping to cash healthy returns from onion.

According to NHRDF the total cultivation under onion has gone up to extent of 15% to 20% in the current summer – 2016 crop season. Seeing at current harvesting scenario it is being predicted that onion production will cross the mark of 20 million tonnes this year.  

So lets hope both farmers and common man will enjoy this year.

Author  MANISH BEHL  welcome your comments 

write to  or call +91 9819029220 

Red Onion and Fresh Vegetables for Exports

Best Quality Mechanically Sorted And Graded Red Onion from India 

Size:  70 to 25 mm and Shallots. Type: Red Onion and Round

Packing :  50kg , 25kg, 10kg, 5kg and small bags both in Jute and PP bags

We have Pre-cooling and Processing plant for Bananas, Pomegranate,  Okra, Bitter Bottle Gourd and other Vegetables. 
Contact or +91 9819029220

pre-cooling-services- Onion Heap Pre Colloing Pre Cooling1

Indonesia to open its market for Indian rice and pharmaceutical

rice bold

Indonesia decided open its market for Indian Rice, Pharmaceuticals and Bovine meat

It is informed by the Trade Minister of Indonesia Thomas Lembong told Indian Ambassador that it has ben has decided to include India in the list of countries from which import of rice be authorised and market access for pharmaceuticals and bovine meat can be granted.

This is a big breakthrough for India, the world’s biggest rice producer after China, as it will be diversifying its export basket to Indonesia with which there is a huge trade deficit.

The Indian Embassy in Jakarta has been striving hard to seek a G2G channel for export of rice to Indonesia. Both sides are about to strike a deal for supply of rice to Indonesia.

Indian Embassy said that given the steadfast relationship between the two countries, India will standby with Indonesia to overcome the rice shortage due to drought.

Indonesia has agreed to purchase pharmaceutical products from India which is known for its high quality and price affordability. Widodo’s government is deliberating on this to overcome the financial burden in connection with the issue of health cards to Indonesians.

Source –  PTI (Article published on 23rd Dec 2015)

BrainCloud Looking for Partnership

Business-Partnership-bannerBrainCloud looking for Partnership with for following.

  • Mega Food Park

  • Contract Farmers 

  • Fresh Vegetables and Fruits Processing Centre

  • Cold Chain Logistics

  • Sustainable Power Projects

Interested Parties please contact us on

Best Quality Premium Rice

rice bold





Quality Rice, Current Harvest, Timely shipment, Throughly inspected and Quality Checked and Hygienically Packed. Contact : 

Rice prices may my shoot like Onion and Pulses.

rice_jpgRice prices may my shoot like Onion and Pulses if  Govt fails to take any action.

– Rice production is estimated at 90.61 million tonnes in 2015-16 crop year.
– Stock of the key staple cereal is depleting fast owing to deficient rains and fall in output.
– After pulses, rice prices may also shoot up a due to depleting stocks and likely fall in its kharif output
– However, contradicts the current price trend in the market, where wholesale prices of non-basmati prices are ruling down at Rs 25 per kg as against Rs 30 per kg last year.

– Similarly, wholesale rates of premium basmati rice have declined sharply by about 30 per cent to Rs 44-45 per kg at present from Rs 62-65 per kg last season, as per traders.

– Whereas industry body in its study said after pulses, onion and mustard oil, rice prices may trouble consumers if timely adequate safeguards are not taken.

As per IST report this is unlikely to be achieved due to severe deficit rains in Punjab, Haryana, Uttar Pradesh, Bihar Maharashtra and Karnataka and the best that could be achieved is 89 million tonnes,” it said adding that overall rice output may be around 103 million tonnes during 2015-16.

That apart, the study said rice stocks have declined in last three years from 24.59 million tonnes in 2012 to 13.89 million tonnes (plus unlimited paddy 3.61 tonnes) in stocks at present.

“Increasing export outgo on account of PDS (Public Distribution System) and other welfare schemes will continue to weigh on availability in the open market.

Unless government is able to handle the situation prudently, depleting stocks will soon reflect on the open market prices”, adds the study.
Source : Assocham, PTI, IST  News , Agencies 


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